Shapewear: the trending shaping and sculpting lingerie

For several years now, the shapewear movement has been making waves! Who would have thought the girdle would make such a spectacular comeback? Probably very few people. Yet since 2019, many women have been won over by shaping underwear and sculpting lingerie with clean lines and real comfort.

To go further: Shaping underwear: your secret weapon for a sculpted figure

Today we’re taking a closer look at shapewear lingerie, slimming, shaping and sculpting underwear that’s winning over more and more fans!

Did someone say shapewear?

You can break this English word down as follows: for shape, think figure or silhouette. Fitness lovers will probably recognise this word, which athletes and gym‑goers often use to talk about their body, their build, their shape. Then for wear, think clothing.

Shapewear can therefore be translated as clothing that shapes your figure. Shapewear refers to a specific type of lingerie: shaping underwear. A real movement in its own right, shapewear is transforming the world of lingerie and fashion.

Thanks to this shaping underwear that is comfortable, invisible and feels like a second skin, a woman’s body is redefined in just a few moments. It’s also known as tummy-control lingerie, slimming wear or shapewear underwear.

Shapewear: panties and bodysuits to smooth and sculpt your body

So why turn to shapewear? If you’re looking for contouring, shaping and slimming lingerie, shapewear underwear is made for you. We’re talking panties, bodysuits, leggings, bras and shaping shorts.

For everyday wear or for special occasions (like a wedding), sculpting lingerie smooths the lower tummy, shapes the buttocks and enhances your silhouette. Invisible under clothes, bodycon dresses or suits, this slimming lingerie helps many women feel good in their outfits.

Far from the old-fashioned girdle or painful corset, the 2024 version of the flat-tummy shaping brief comes in understated colors, soft fabrics and designs that respect your curves. This lingerie is practical and comfortable. It’s available in many shades to match most skin tones.

To go further: How to choose a tummy-control brief?

Shapewear: lingerie that’s hugely on trend right now

From the old‑fashioned girdle with its dusty image to the not‑so‑sexy high‑waisted shaping panties, how did shapewear manage to establish itself as a cool, fashionable and trendy movement?

After the thong and the Wonderbra, shapewear seems to be the new revolution in the women’s lingerie world. One big difference to note: comfort. Unlike thongs or push‑up bras that dig in, leave marks and are not very pleasant to wear, in 2024 women want comfortable underwear.

Before shapewear, there was shapewear !

Little by little, the image of the control brief or shaping brief has changed. It has gone from the old-fashioned granny girdle to ultra-feminine, elegant and sexy underwear. Tummy-flattening shapewear lingerie is no longer seen as a torture device, but as comfortable underwear that helps women feel good and shine. But how?

It all started with a small shift in mindset. After the 1990s and 2000s, when top models were all very slender, plus-size models began to get a bit of the spotlight on the catwalks. Women then started to feel better about and embrace their shapes and curves. This was the body-positive movement: putting an end to the quest for the perfect body and endless diets, and learning to accept ourselves as we are.

On the other hand, in 2010, TV queen Oprah Winfrey openly admitted she was a huge fan of shapewear. American consumers then started taking more and more interest in shaping underwear, in those high‑waisted tummy‑control panties and other shaping bodysuits. Starting from nothing, Sara Blakey with her brand Spanx made millions of dollars in the early 2010s.

The revolution truly went global once Kim Kardashian got involved and launched her own shapewear brand! She showcased her collection everywhere and imposed her sculpted, contoured curves on the whole world. On TikTok, #shapewear is exploding. While the slimming-wear market has been established for ten years in the US and Asia, it has only more recently arrived in Europe and France.

In ten years, shapewear has become sexy and cool! An absolute must-have in your panty drawer!

 The Zoé shaping panties and the Emma shaping shorts gently sculpt your figure and your shape.

Shapewear: a diverse range of sculpting lingerie

The shapewear movement is a whole range of shaping underwear and very varied pieces. Today, wearing them is totally uninhibited. You can occasionally wear several very different items:

• the high-waisted shaping brief, a real must-have;
• the shaping bodysuit with straps and the long-sleeved shapewear bodysuit with a flattering neckline and a firmer bust is a must-have when you’re wearing high-waisted jeans;
• the shaping shorty,
• the shaping bodysuit,
• the bralette,
• or the shaping panty, which smooths bulges, slims the hips and waist, lifts the bust and rounds the buttocks.

Once it’s completely dry, store your period underwear in a cotton or linen pouch to avoid moisture and bad odors. This simple habit extends its lifespan and ensures optimal absorbency every time you wear it.

Always store your period panties separately from the rest of your lingerie to avoid contact with harsh products (scented detergent, fabric softener, etc.).

Our bonus tips:

How do you choose the right slimming clothes and the right tummy-control lingerie? What criteria should you focus on? We’ll help you sort through the information.

🧶 Good composition

Shapewear that slims, sculpts or flattens the tummy, but always respects your skin and your intimate area. No compromises on composition: always choose healthy shapewear with transparent ingredients. Whenever possible, opt for natural materials.

📏 The right size

When buying shapewear, it’s not always easy to choose the right size. Pay close attention to the brand’s recommendations, read the size guide and check out user reviews. It’s very important to choose the correct size to get the best possible experience. Take the time to measure your waist, hips and pelvis. This can really help.

👻 An invisible panty

Good flat-tummy lingerie or shapewear panties should above all be invisible shaping panties. So opt for seamless shaping panties, flat seams or a second-skin effect.

🔐 Choosing the right level of firmness and compression

Some brands offer different levels of firmness. You should choose according to what you really want: flatten your tummy, firm up your silhouette, sculpt your curves? Some underwear will be shaping and slimming, giving you a flat stomach, while others will be more about contouring and lifting.